why you need to take Your business online?
Let’s talk about why you need to take Your business online with how Digital marketing will grow our business. I’ll discuss some points regarding this. SO far all the marketing strategies were just pamphlets, billboards tv ads, etc.
But here we are not able
to measure our marketing efforts. means we weren’t able to decide whether that was profitable or not
I circulated pamphlets 1 lakh But the person who came was via pamphlets or newspaper it’s not easy to track.
If you ask your customer how did they know about you? Customer said they saw your pamphlet, hoarding or tv ads And that’s how you can measure your marketing efforts. But how accurate will it be? Will you ask every customer? They might get irritated Now you’ve given them form What if they don’t fill the form? So better alternative is digital marketing and take your bussiness online.
How can we track our bussiness in digital marketing?
Here you can track how many products were sold through your website, How many people are calling us and How many people who add the product in the cart but didn’t buy it.
But those who buy the product after adding the product in the cart. you find Date of birth of the customers, In the beginning, We used to maintain a list that date of birth of this person is this Now we need to do relationship marketing.
“Congratulations sir on your birthday” Here we automate it You’ve created a CRM software that date of birth is this anniversary and by default we’ve created mail and in this we’ve done personalization, Hi Sahil Hi <firstname>, And the other person will feel that you’ve created this for him/her You can do any kind of promotion. So Digital marketing gives you this leverage that normal traditional marketing doesn’t give.
target our specific audience in digital marketing
Suppose Our buyers are of age 22-23 boys and who lives in Delhi.
What can I do? I can put hoardings around places where boys’ populations are more.
I won’t be eliminated girls Logically I don’t want to waste my money if i am not getting any conversion. Now Digital Marketing plays a big role.
We can target a specific audience, We can specifically target people in a specific pin code, date of birth, etc And will show the ad to him only.
Here your conversion chances are high. Here google is the mafia Whether you are using chrome. Chrome stores your data what kind of a person are you? So Google knows the kind of person you are. That’s how you can use google ads His interest in other person Professions of this person, it’s household income You can target things in detail.
which is better social media marketing or Google adwords?
Google AdWords is a better option if your main focus is on conversion. If the focus is on awareness, then social media is good. One more thing I’ve spent money on a billboard and I’ve taken the contract of 6 months. But i realized after some time this is not a nice place can I take it back? NO.
Digital marketing gives you this leverage today if you spend 5rs tomorrow you can spend 10 rs if you see results then spend even 15 rs this is just an example. You can operate on 100-200 so you can compete with big brands.
Suppose you have an Mcd in your surrounding and I have a burger shop too, so through digital marketing, I can compete with him. People buy what they see the most in the market. Suppose there is a person nearby your location Who sells certain product If you start seeing their ad on Facebook or on any platform His image will be changed.You’ll definitely visit their shop Because we know the taste of Mcd and should try from their shop as well.
One more thing: There are not time limitations the banner that you created Suppose you have 5 products. Now you have the banner Can you change it according to day and night.
But in digital marketing, we can do this In summer, we can show ads according to that. like It’s very hot today, buy this drink and in the evening, we can show ads like We can create a banner like after a hot day, buy this product, etc, Today’s day was very warm Buy this powder and feel the coolness.
WE can show our ads according to time Should we do traditional marketing? for example: 4 years ago, An uncle came to my shop he bought x product from me and now new features have come And we have created an offer. People who have x product, they need to give a dashing amount 10%-20% and they’ll get the new product.
So what we can do according to the traditional marketing we’ll look at the records. Maybe we won’t have their number But in digital marketing, you get the power. Here you have their email id all their details., you can directly mail them maybe Their names are saved in the CRM You can call them. So hope You may be understood the importance of digital marketing.
what is scope of digital markting?
People were asking the scope of digital marketing, Amazon has ruined the market of the normal retailer. People are still buying it. In the future, grofers will get the funding Maybe people will start buying groceries online.
Electronics is online Gradually, they’ll move towards other categories also. If you want to take your business online This is the right time to do that Do not delay.
what should you need to take your bussiness online?
You should have a website. Google my business is important. and Local SEO Means people search for you locally Suppose you have a cycle shop if someone searches for a cycle nearby me the top results of google Your result should be seen there. because Everyone is educated nowadays.
Everyone searches on google about the price of a product. Think logically about it. Last thing: there is no budget boundaries. Maybe you have a lot of money you can spend millions But i have a small business, I can only spend 500rs. So you have 500rs and someone has 10 lakh.
Digital marketing can take them at the same level. As long as you are spending or they are spending It’ll keep them at the
So with this article of “how digital marketing will grow your business?” ends here hope you understand this, and I tried my best to provide you the most valuable information and knowledge through this post. Hope you got the valuable information through this article.
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