what is digital marketing?
Digital marketing is a part of marketing. you can published ads on tv or newspaper also billboard ad or in website ad, even put your ad on youtube.
You can do sponsorship on youtube you can too distribute your pamphlet and many more ways so whenever you choose a channel digitally for marketing then that is known as Digital marketing.
fields in digital marketing:
- Video and audio production
- Mobile Marketing
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Interactive Technology (like AI)
- Social Media
- Email Marketing
- Content management and curation
- Marketing automation
- Web Design
- Web Development
- Copywriting and editing
Business and marketing strategy
What scope does digital marketing have?
In Digital marketing there is a huge scope and a lot of money in it and it is believed that by the end of 2020. There will be a increase of this industry this will be the biggest industry.
In the market you see there are a lot of youtubers are available with lot of ads all of us are looking websites. After jio there a lot of traffic is available in internet most of having internet for free.
Due to more internet uses there is a increase in the number of reach and now marketer can easily track them. I am providing an example to understand you better about digital marketing.
Go to amazon.in and add a shoe to a cart and close the amazon page you will see for 15 days you will be receiving the ads they will try to push the product to buy you.
As now you are there target audience because they think that you are there potential buyer they think you may buy it one day and so they are investing on you.
But in traditional market you don’t know all this process. In traditional market customer sales service will work, you took someone number and you are pitching to them to use there services.
But here you did not need all these things and no telephone drama,just run a campaign and it will run automatically and within a less budge.
what does digital channel means
Digital channel means youtube ads, website promotion, so basically you can track people as how much of them are
watching which all TG are watching you which need you are able to fill and which not.
Percent of conversion is coming,how much of people is liking your content and how much finding your market is just a waste of time and with this you can change fastly.
For example I put a board in expensive location and the costing comes is 2-3 lakhs per month and after few days you realized I invested in a wrong place and now you can’t do any thing and you have to pay for that, infact you need to be there atleast for 6 months because you made a contract with them.
But in Digital marketing there is nothing like that you can experiment your market properly without investing much you can ran a ad for two days and see if conversion is coming then you can proceed further or try something else and by this you will be able to have a solid market plan also.
Advantage of digital marketing
Normally you put an ad on a billboard and design a pamphlet and you don’t know who one is receiving the pamphlets.
In traditional ‘marketing, there used to be a huge reach but you don’t know if your target audience is receiving or not and how much you are getting a conversion by doing this and your marketing plan is getting successful or not you can’t track your progress.
But in Digital marketing, the advantage is that you can track suppose I had run an ad on google. Google adword means all the google partners you see the ad in youtube beside the video.
Before the video you see ads on website, in google search engine all these are google adword parts.
One of the interesting thing about google adword is whenever you execute a marketing campaign it will ask you about your target audience which website they want to land, their age group there likes male or female and many more features.
Earning through digital marketing:
- Digital Marketing Mngr
- SEO Manager
- SEM/PPC expert
- Web developer/designer
- Social Media Manager
- Content Writer
- 4 lakhs to 10 lakhs
- 3 lakhs to 7 lakhs
- 3 lakhs to 5 lakhs
- 3 lakhs to 6 lakhs
- 3.5 lakhs to 7 lakhs
- 2.5 lakhs to 5 lakhs
Watch this video:
So with this article of digital marketing ends here hope you understand this, and I tried my best to provide you the most valuable information and knowledge through this post. Hope you got the valuable information through this article.
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